Elluse.co.uk is my own fine art and creative platform. It needed to hold two roles at once: act as a credible home for my artwork, exhibitions and community presence, while also functioning as a practical search-led system that attracts the right audience over time. Instead of a hands-off shop, I designed the experience around close cooperation – allowing people to request and order canvas art through a form-based process, with a more personal, high-touch journey.